Corporate Reputations in China: How Do Consumers Feel About Companies?

Autor:	Charles J. Fombrun, Matthew Pan
Rok vydání:	2006
Předmět:	Strategy and Management media_common.quotation_subject Best practice Downgrade Competition (economics) Beijing Business Business and International Management IBM Marketing China Publicity media_common Reputation
Zdroj:	Corporate Reputation Review. 9:165-170
ISSN:	1479-1889 1363-3589
DOI:	10.1057/palgrave.crr.1550024
Popis:	This article provides an overview of the reputation landscape in China. Consumer surveys demonstrate the existence of cognitive barriers to competition that favor international firms over domestic firms, and private firms over state-owned companies. In particular, Chinese consumers ascribe higher reputations to international companies such as Nokia, Intel, BMW and IBM and downgrade Chinese-branded companies. Few domestic companies do well, but privately held Haier Group, Tsingtao Brewery and Yili Group largely outdistance larger state-owned companies like China Telecom and SINOPEC, China's mammoth energy complex. Finally, Beijing 2008 Olympic partners already appear to be benefiting from the enhanced visibility pre-game publicity provides. The results reinforce the importance of examining reputation dynamics as an important factor shaping the rapidly evolving Chinese economy, both domestically and internationally.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::da90d286054eaa6ad22265ebd47bbf5c https://doi.org/10.1057/palgrave.crr.1550024 Zobrazit plný text záznamu Plný text ve formátu PDF