Personnel Differentiation for Competitive Advantage in the Private Tertiary Education Institutions in Botswana

Autor:	Sinesisa Khumalo, Douglas Chiguvi, Collen Mahambo, Ruramayi Tadu
Rok vydání:	2020
Předmět:	0301 basic medicine Higher education business.industry Descriptive survey Appeal Competitive advantage 03 medical and health sciences 030104 developmental biology 0302 clinical medicine Work (electrical) Order (exchange) 030220 oncology & carcinogenesis Credibility Business Marketing
Zdroj:	International Journal of Marketing Studies. 12:23
ISSN:	1918-7203 1918-719X
DOI:	10.5539/ijms.v12n1p23
Popis:	The primary objective of the study was to describe the extent to which personnel differentiation strategies may be used to gain competitive advantage among Private Tertiary Education Institutions in Botswana. The study examined how personnel differentiation may be employed by private tertiary education institutions in order to achieve competitive advantage. The study used descriptive survey research and the findings revealed that the private universities have to a certain extent employed personnel differentiation strategies. However, institutions have not done enough to clearly stand out as differentiated universities. The study recommends that the universities must appeal to prospective employers; hire, train and retain competent staff, and also get involved in activities that will enhance institutions’ credibility. Institutions need to work together with key stakeholders and continually seek ways to attain competitive advantage through personnel differentiation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::da5b3fc736dba3171635bbf764eb3026 https://doi.org/10.5539/ijms.v12n1p23 Zobrazit plný text záznamu