Musically Flavored? The Influence of Background Music in Audio-Visual Advertising on the Perceived Taste of an Advertised Product
| Autor: | Ann-Kristin Herget, Schramm, Holger, Bayer, Christina, Anna-Lena Werner |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| DOI: | 10.13140/rg.2.2.15232.56327 |
| Databáze: | OpenAIRE |
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