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BACKGROUND AND OBJECTIVES. Currently, the functioning of public universities in Ukraine is provided at the expense of funds from entrepreneurial activities at the level of 40%. This activity in a market economy is a source of financial resources that allow universities to adequately carry out their educational and scientific mission in society, to expand and strengthen the material and technical base, to retain human resources. An analysis of funding trends for universities in the context of the COVID-19 pandemic has shown a steady decline in the share of funds allocated to universities from the budget in the total volume of resources received. This fact actualizes the study of the problems of entrepreneurial management of public universities aimed at ensuring economic security and academic freedom, which can be implemented with the help of the Hackathon ecosystem.METHODS. The solution of the problems set in the work was carried out using a systematic approach based on the Hackathon ecosystem, methods of scientific abstraction, modeling, analysis, synthesis, expert evaluations, comparative and other general scientific methods. Reliability of scientific provisions, conclusions and practical recommendations are based on theoretical and methodological provisions formulated in the studies of domestic and foreign economists, on the analysis of statistical and factual information. Development of the newest approach in the care of critically ill coronavirus patients (functional adaptive clothing of new design and with new properties) was carried out by rebranding tools based on benchmarking to determine the possibility of developing additional segments of consumption.FINDINGS. The project of rebranding adaptive clothing made of flexible morphological structure for bed-ridden critically ill patients with acute respiratory distress syndrome COVID-19 and nonintubated patients receiving acid therapy or non-invasive lung ventilation is proposed, creating exclusive competence in two areas of application: Providing technical-medical assistance in COVID-19 patient care using world-leading expertise (international benchmarking) in creating and providing textile fabrics with special antibacterial properties.CONCLUSION. The project of involvement of innovation-entrepreneurial activity of university teachers and students under conditions of COVID-19 pandemic decrease in the form of assets of individual human potential (patents, copyright certificates, know-how) and branded intangible assets (trademarks, trade secrets) is offered. Its implementation will allow to use the organizational possibilities of rebranding in the dissemination of research results to additional segments of consumption and expand the totality of intangible and virtual assets in the form of «goodwill». |
