Where there’s sugar, there are sugar-related mobile apps. What factors motivate consumers’ continued use of m-Health?

Autor:	Tareq Rasul, Samaneh Soleimani, Weng Marc Lim, Aaron J. Wijeratne
Rok vydání:	2021
Předmět:	Marketing Strategy and Management education Mobile apps Continuance Advertising Business Sugar
Zdroj:	Journal of Strategic Marketing. :1-20
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2021.1999307
Popis:	The adoption of mobile health (m-Health) applications (apps) has been widely studied, but its continuance has not. This study endeavors to address this gap by examining the factors that motivate th...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::da17244688701290307dd35fe2fb63b2 https://doi.org/10.1080/0965254x.2021.1999307 Zobrazit plný text záznamu