Key aspects of product attraction: a focus on eco-friendliness

Autor: Josiena Gotzsch
Rok vydání: 2008
Předmět:
Zdroj: International Journal of Environmental Technology and Management. 8:37
ISSN: 1741-511X
1466-2132
DOI: 10.1504/ijetm.2008.016297
Popis: For product managers and designers, being able to identify the multiple attributes making a product attractive is primordial. Environmental qualities are becoming an increasingly important part of product appeal. This paper aims to facilitate the identification of a product's key attraction points, including eco-friendly characteristics. Derived from findings in the literature, a model is proposed that gives an overview of desirable product aspects. The model is principally based on qualitative research from the product design literature (Burdek, 1996; Mono, 1997; Steffen, 2000) and quantitative research, related to new product development by Cooper and Kleinschmidt (1995). Eco-design practices and recommendations have been used to integrate sustainability elements in this model. The last section of this paper describes a product development that is driven by environmental issues. The proposed model of product attraction is applied to this case.
Databáze: OpenAIRE