Study of the major supply factors and business choices affecting the growth rate of wine tourism in Greece
| Autor: | George Chatzidakis, Paris Tsartas, Theodoros Stavrinoudis |
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| Rok vydání: | 2012 |
| Předmět: | |
| Zdroj: | Current Issues in Tourism. 15:627-647 |
| ISSN: | 1747-7603 1368-3500 |
| Popis: | Wine tourism is considered one of the alternative forms of tourism internationally. Wine tourism combines wine production with tourism activities, mainly in agricultural areas, as it embraces the tourism interest for wine production and the enjoyment of vineyard activities by the tourists. Greece, as a well-known tourist destination, is actually a new wine tourism area that has still a long way to go before claiming that it can render high-quality services in this very competitive sector. The objective of this paper is to examine and present the extent of wine tourism development in Greece, the characteristics as well as the main business choices related to wine tourism supply, aiming at highlighting the necessary key elements that can play a decisive role in its further growth. In terms of this paper, we attempt to examine the Greek wine producer's viewpoint of wine tourism by setting out data related to the development of the product, the satisfaction of businessmen involved, the means used to promote t... |
| Databáze: | OpenAIRE |
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