You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

Autor:	Amélia Brandão, Bruno Ribeiro, Mahesh Gadekar
Rok vydání:	2022
Předmět:	Marketing Economics and Econometrics Public Health Environmental and Occupational Health Applied Psychology
Zdroj:	International Journal of Consumer Studies. 47:1126-1138
ISSN:	1470-6431 1470-6423
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d9b04cb74cce5aab9b3176456fd2d26e https://doi.org/10.1111/ijcs.12892 Zobrazit plný text záznamu Plný text