Group size and the framing effect

Autor: Amber Bloomfield
Rok vydání: 2006
Předmět:
Zdroj: Memory & Cognition. 34:929-937
ISSN: 1532-5946
0090-502X
DOI: 10.3758/bf03193438
Popis: Past research provides conflicting evidence for the role of value in the appearance of framing effects. In this study, the effects of frame and group size were examined using scenarios about less valuable and more valuable groups (animal vs. human). In addition, two picture manipulations, intended to increase the value of the group, were presented. Choice patterns differed for the human and animal groups, with participants exhibiting greater risk seeking overall for the human scenario and showing a framing effect for humans but not animals when no pictures were presented. A small group size increased the proportion of risky choices for both the animal and human scenarios. Presenting pictures with names did lead to framing effects for animals, but providing pictures or pictures and names eliminated framing effects for the human scenario. These findings suggest that the relationship between value and framing effects is a matter of degree.
Databáze: OpenAIRE
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