Determining factors for resistance to the use of mobile banking by Brazilian Internet users aged 45 years or Over
| Autor: | Valéria Farinazzo Martins, Marcelo de Paiva Guimarães, Juliana Yamaguchi Neves da Rocha |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
education.field_of_study
Index (economics) Mobile banking Emerging technologies business.industry 05 social sciences Population Resistance (psychoanalysis) 02 engineering and technology World Wide Web Work (electrical) 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering 050211 marketing The Internet Mobile telephony Marketing business education |
| Zdroj: | 2017 12th Iberian Conference on Information Systems and Technologies (CISTI). |
| DOI: | 10.23919/cisti.2017.7975948 |
| Popis: | In spite of the great potential for the development of mobile banking in Brazil, since the banking index reaches more than half of the population and the number of Internet users is even higher, this potential is not evenly distributed among the age groups in the country. Taking into account the tendency to resist new technologies as one ages, this study aimed to identify the factors which lead the Brazilian population aged 45 years or over to use the Internet and, within this spectrum, identify the percentage of mobile banking users, in order to determine the barriers to the adoption of said technology. A questionnaire was applied and 113 responses were analyzed, categorized between functional and psychological aspects. The results are presented in this work. |
| Databáze: | OpenAIRE |
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