Commercialization in Innovation Management: Defining the Concept and a Research Agenda

Autor:	Thomas Ritter, Stefan Kirkegaard Sløk-Madsen, Henrik Sornn-Friese
Rok vydání:	2017
Předmět:	Knowledge management business.industry Product innovation Political science 0502 economics and business 05 social sciences New product development Innovation management 050211 marketing General Medicine business Commercialization 050203 business & management
Zdroj:	Academy of Management Proceedings. 2017:15880
ISSN:	2151-6561 0065-0668
DOI:	10.5465/ambpp.2017.15880abstract
Popis:	For any firm, the ultimate purpose of new product development is the commercialization of the new offerings. Despite its regular use in the product innovation and general management science literat...
Databáze:	OpenAIRE
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