When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source
| Autor: | Dae Hee Kwak, Yonghwan Chang |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | European Sport Management Quarterly. :1-22 |
| ISSN: | 1746-031X 1618-4742 |
| Popis: | One general conclusion from existing studies is that if a team spends more resources and efforts on socially responsible initiatives, fan responses are more likely to be favorable. In the current s... |
| Databáze: | OpenAIRE |
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