When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source

Autor:	Dae Hee Kwak, Yonghwan Chang
Rok vydání:	2021
Předmět:	Orientation (mental) Strategy and Management Tourism Leisure and Hospitality Management Psychology Social responsibility Social psychology Cognitive bias
Zdroj:	European Sport Management Quarterly. :1-22
ISSN:	1746-031X 1618-4742
Popis:	One general conclusion from existing studies is that if a team spends more resources and efforts on socially responsible initiatives, fan responses are more likely to be favorable. In the current s...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d9103f106feeffdf04489b27c1e6d83a https://doi.org/10.1080/16184742.2021.1955291 Zobrazit plný text záznamu