Footwear Industry Innovation Capability: Southern Brazilian Evidence

Autor: Greice De Rossi, Nathália Amarante Pufal, Fernanda Maciel Reichert, Janaina Ruffoni Trez, Marinês Steffanello
Rok vydání: 2012
Předmět:
Zdroj: Academy of Management Proceedings. 2012:15859
ISSN: 2151-6561
0065-0668
DOI: 10.5465/ambpp.2012.15859abstract
Popis: Innovation is the key element to ensure a firm’s superior performance. Firms that are able to develop such a capability have a better chance to succeed in competition. Traditional academic models o...
Databáze: OpenAIRE