Footwear Industry Innovation Capability: Southern Brazilian Evidence
Autor: | Greice De Rossi, Nathália Amarante Pufal, Fernanda Maciel Reichert, Janaina Ruffoni Trez, Marinês Steffanello |
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Rok vydání: | 2012 |
Předmět: | |
Zdroj: | Academy of Management Proceedings. 2012:15859 |
ISSN: | 2151-6561 0065-0668 |
DOI: | 10.5465/ambpp.2012.15859abstract |
Popis: | Innovation is the key element to ensure a firm’s superior performance. Firms that are able to develop such a capability have a better chance to succeed in competition. Traditional academic models o... |
Databáze: | OpenAIRE |
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