| Autor: |
Wanda Wandoko, Budi Haryanto, Ignatius Enda Panggati |
| Rok vydání: |
2023 |
| Předmět: |
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| Zdroj: |
E3S Web of Conferences. 388:03001 |
| ISSN: |
2267-1242 |
| DOI: |
10.1051/e3sconf/202338803001 |
| Popis: |
Pandemic COVID-19 encouraged Indonesia retail migrate their business to e-commerce, especially e-marketplace or online shop. The aim of this study is to examine the relationship of e-trust and e-satisfaction in building e-loyalty. This study also aims to examine the impact of e-coupon, information quality and financial risk on e-trust and e-satisfaction. This study is one of the few studies that examine the relationship of e-coupon, e-satisfaction, e-trust, and e-loyalty simultaneously. The population of this study is Indonesia consumers that already shopping online through e-marketplace. This study employs a structural equation model (SEM) PLS to analyze the research model and data. This study uses non-probability – quota sampling to collect data. The samples were collected through online questionnaires from 423 online shop customers in Indonesia. The result found that e-trust and e-satisfaction are essential factors in developing e- loyalty toward Indonesia's online shop in pandemic COVID-19. This study also found that e-coupon and information quality have an essential role in building e-satisfaction and e-trust. The finding from this study has a theory and practical implications. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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