Viral Marketing and Its Application in Enterprise Drive Operation

Autor:	Li Wang, Bo Hu, Yi-Fu Guo, Dong Liu, Ning Li, Ning Ke, Jian-Hua Zheng, Liang-Jie Zhang
Rok vydání:	2013
Předmět:	Process management Digital marketing business.industry Computer science Analytic network process Analytic hierarchy process Cloud computing Computer security computer.software_genre Marketing strategy Electronic mail Viral marketing business Marketing research computer
Zdroj:	SERVICES
DOI:	10.1109/services.2013.56
Popis:	This paper mainly develops the operation strategy of an enterprise drive based on viral marketing. Firstly, it introduces the concept, the features and successful cases of viral marketing. Next, it introduces what is Kingdee cloud drive and shows the comparative results among Kingdee cloud drive and other drives. With respect to the market positioning, this paper designs the operation strategy. Based on viral marketing, the detailed progress and reward mechanism are put forward in order to attract more users. Finally, the lottery model is developed based on the analytic network process in the reward mechanism.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d8aa60593c240647253a4575a71cbb68 https://doi.org/10.1109/services.2013.56 Zobrazit plný text záznamu