The Demand of Alternative Red Meat: Factors Affecting Consumers' Perception and Consumption Decision of Ostrich Meat in Taiwan

Autor:	Yu-Chen Yang, Biing-Wen Huang
Rok vydání:	2011
Předmět:	Consumption (economics) genetic structures media_common.quotation_subject food and beverages Affect (psychology) Agricultural economics Commerce Food products Perception Red meat Product (category theory) Business psychological phenomena and processes Consumer behaviour media_common
Zdroj:	2011 International Conference on Management and Service Science.
DOI:	10.1109/icmss.2011.5999288
Popis:	This study investigates consumer's perception toward ostrich meat product and the factors that affect consumers' decision to consume ostrich meat. The results of factor analysis show that consumers' perception toward ostrich meat has two factors: positive factor and negative factor.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d8a5b0c517045c2dcd804f35ac0c8193 https://doi.org/10.1109/icmss.2011.5999288 Zobrazit plný text záznamu