Autor:	Igal Ayal
Rok vydání:	1974
Předmět:	Marketing Economics and Econometrics Product lifecycle Economics Business and International Management Empirical evidence Purchasing
Zdroj:	Journal of the Academy of Marketing Science. 2:413-431
ISSN:	1552-7824 0092-0703
DOI:	10.1007/bf02729386
Popis:	Consumer panel purchase data for several new brands are anllyzed, focusing on macrobehavioral characteristics of two groups: triers and repeat buyers. Theoretical analysis and supporting empirical evidence suggest that the two groups differ markedly in purchasing behavior. Implications for product life cycle theory and marketing practice are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d89c8702a8fbc19154d65767aae7cb4a https://doi.org/10.1007/bf02729386 Zobrazit plný text záznamu Plný text ve formátu PDF