Cultural Influences on Web Service Quality Perceptions of e-Retailing Consumers

Autor:	Juan (Gloria) Meng, Venkatapparao Mummalaneni
Rok vydání:	2011
Předmět:	Marketing Service (business) business.industry media_common.quotation_subject computer.software_genre Task (project management) Perception The Internet Generalizability theory Quality (business) Web service business China computer media_common
Zdroj:	Journal of Marketing Channels. 18:303-326
ISSN:	1540-7039 1046-669X
DOI:	10.1080/1046669x.2011.613321
Popis:	Internet-based retailing is growing and increasingly becoming popular as an alternative to traditional retailing around the world. Increased research interest in the quality of e-retailer service has led to the development of domain-specific models. The new models, however, have not been extensively tested, and their generalizability remains to be established. The present study undertakes the task of extending the available models by incorporating the influence of cultural factors and empirically testing the proposed model. Data from China and the United States are employed for this purpose. The results provide partial support for the proposed model.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d87d65c7ef1eb9db1800fcda50d247ec https://doi.org/10.1080/1046669x.2011.613321 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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