The Impacts of Ethical Ideology, Materialism, and Selected Demographics on Consumer Ethics: An Empirical Study in China

Autor:	Ching-Sing You, Chun-Chen Huang, Szu-Wei Yen, Long-Chuan Lu
Rok vydání:	2012
Předmět:	Social Psychology media_common.quotation_subject Exploratory research Family income Harm Idealism Ideology Materialism Social science China Psychology Social psychology General Psychology Relativism media_common
Zdroj:	Ethics & Behavior. 22:315-331
ISSN:	1532-7019 1050-8422
DOI:	10.1080/10508422.2012.677627
Popis:	This study attempts to investigate the relationships among the ethical beliefs of Chinese consumers and orientations based on attitudinal attributes: materialism and moral philosophies (idealism and relativism). In addition, this study examines Chinese consumers' ethical beliefs in relation to five selected demographic characteristics (gender, age, religion, family income and education). Based on this exploratory study of 284 Chinese consumers, the following statistically significant findings were discovered. First, Chinese consumers regard that a passively benefiting activity is more ethical, but actively benefiting from an illegal or a questionable activity is unacceptable. Second, the two dimensions of passively benefiting and no harm/no foul can be used to distinguish the consumers who endorse higher levels of idealism or relativism. Third, Chinese consumers with a high level of materialism are more likely to actively benefit from illegal and questionable activities, and the passively benefiting actio...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d8751468deb670a2dad9d5b6c5f38281 https://doi.org/10.1080/10508422.2012.677627 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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