Examining a New 'Pay-as-You-Go' Community-Supported Agriculture (CSA) Model: A Case Study
| Autor: | Marjorie R. Freedman, Juliana K. King |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
0301 basic medicine
030109 nutrition & dietetics Nutrition and Dietetics Health (social science) business.industry Pay as you go Public Health Environmental and Occupational Health 04 agricultural and veterinary sciences Community supported agriculture Dietary behavior 03 medical and health sciences Order (business) Agriculture 040103 agronomy & agriculture 0401 agriculture forestry and fisheries Operations management Business Marketing |
| Zdroj: | Journal of Hunger & Environmental Nutrition. 11:122-145 |
| ISSN: | 1932-0256 1932-0248 |
| DOI: | 10.1080/19320248.2015.1045671 |
| Popis: | In the traditional community-supported agriculture (CSA) model, members “pay up-front” for a seasonal subscription to the farm and receive, in return, a weekly box of farm-fresh produce. Long-term sustainability depends on high levels of member retention and/or recruitment. Low retention rates have led some CSAs to offer non-produce items, to allow customers to choose box contents, or to use a “pay-as-you-go” model. This research aimed to provide insight into the viability of a flexible pay-as-you-go CSA by examining member characteristics, motivations for joining and maintaining membership, and dietary behavior. An anonymous e-mail-linked survey was sent to current and former J&P Organics farm CSA subscribers. A total of 536 respondents were placed into 4 groups based on ordering frequency (ranging from weekly to fewer than 1 box per month). This study’s findings strongly indicate that a flexible pay-as-you-go CSA subscription model would increase CSA subscriber membership and possibly frequency of order... |
| Databáze: | OpenAIRE |
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