Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy

Autor:	Dee K. Knight, Sanjukta Pookulangara
Rok vydání:	2013
Předmět:	Marketing Cultural Studies Self-efficacy Management of Technology and Innovation Strategy and Management Sem analysis Advertising Business Materialism Consumer behaviour
Zdroj:	Journal of Global Fashion Marketing. 4:20-32
ISSN:	2325-4483 2093-2685
DOI:	10.1080/20932685.2012.753291
Popis:	While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact Indian consumer behavior. Using a mall intercept technique, this study investigated antecedents to Indian consumers’ mall patronage intention. SEM analysis suggests that the impacts of motivation, subjective norms, materialism and self-efficacy on mall patronage intention reflect evolving Indian consumer behavior.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d82b0c5c0c5cc7d86efc970fadbb753d https://doi.org/10.1080/20932685.2012.753291 Zobrazit plný text záznamu