Understanding the Role of Involvement in Customer Repurchase of the Performing Arts

Autor:	Margaret Mary Hume, Gillian Sullivan Mort
Rok vydání:	2008
Předmět:	Marketing Consumption (economics) Value (ethics) Service (business) Service quality Context (language use) Sample (statistics) Business Performing arts Structural equation modeling
Zdroj:	Journal of Nonprofit & Public Sector Marketing. 20:299-328
ISSN:	1540-6997 1049-5142
DOI:	10.1080/10495140802225016
Popis:	This article examines a system of interrelationships including involvement, service quality for core and supplementary service, value and satisfaction to repurchase intention in a performing arts context. There is little research that examines in detail the impact of involvement on repurchase intention in this context. A survey instrument customized to the performing arts was administered to a sample of 273 past and present performing arts audience members and examined using structural equation modeling. Results indicate that while customers determine their re-purchase intention based on both core and supplementary service quality, mediated by value and satisfaction there is a direct and positive relationship of involvement and each of the other constructs in the model. This substantiates involvement's impact at all stages of consumption and re-purchase intent in this context.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d822b21588b277b01c74a303855de0ff https://doi.org/10.1080/10495140802225016 Zobrazit plný text záznamu