A Consumer Model For TV Audiences
| Autor: | Deanna Campbell Robinson, Jerry F. Medler, B.K.L. Genova |
|---|---|
| Rok vydání: | 1979 |
| Předmět: |
Linguistics and Language
Television audience Television studies Communication media_common.quotation_subject 05 social sciences Censorship 050109 social psychology Advertising Consumer protection Language and Linguistics 0506 political science Politics Media use Loyalty 050602 political science & public administration 0501 psychology and cognitive sciences Sociology Consumer behaviour media_common |
| Zdroj: | Communication Research. 6:181-202 |
| ISSN: | 1552-3810 0093-6502 |
| DOI: | 10.1177/009365027900600204 |
| Popis: | A consumer behavior model is used to explore attitudes toward TV violence and censorship. Five viewing groups with distinct media use characteristics and TV attitudes were found in two separate samples. Findings suggest support for the anti- TV-violence campaign is not universal and that excessive violence is only one of four distinct viewer complaints about television programs. The study furnishes an example of how an expanded version of Hirschman's "exit, voice and loyalty" model can be used to investigate the political potential of various segments of the television audience. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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