Gender Stereotypes in Spanish Television Commercials

Autor:	Federico Valls-Fernández, José Manuel Martínez-Vicente
Rok vydání:	2007
Předmět:	Social Psychology business.industry media_common.quotation_subject Stereotype Analyse qualitative Gender Studies Prime time Qualitative analysis Content analysis Developmental and Educational Psychology Television advertising business Psychology Social psychology Mass media media_common
Zdroj:	Sex Roles. 56:691-699
ISSN:	1573-2762 0360-0025
DOI:	10.1007/s11199-007-9208-2
Popis:	The objective of the present study was an analysis of gender stereotypes in television advertisements in Spain. For this purpose the content analysis method was used to analyze 400 advertisements broadcast during prime time over the three national television channels with the largest audience. A series of variables common to similar investigations were coded in order to allow comparisons with other countries. The data show significant gender differences for all variables. Comparison of results with those of other researchers shows that television advertising in Spain reveals gender stereotypes very similar to those found in advertising from countries with a geographic or cultural proximity.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d7c422614c94479d9544fd9ef76b986f https://doi.org/10.1007/s11199-007-9208-2 Zobrazit plný text záznamu Full text from SpringerLink