A Matching Hypothesis for the Activity Level of Actions Involved in Attitude–Behavior Consistency
| Autor: | Rusty B. McIntyre, Eric W. Fuller, Cheryl A. Taylor, Sara E. Brady, Charles G. Lord, Rene Paulson |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | Social Psychological and Personality Science. 3:40-47 |
| ISSN: | 1948-5514 1948-5506 |
| DOI: | 10.1177/1948550611408347 |
| Popis: | Two studies examined a matching hypothesis: Attitudes predict behaviors better when they both involve the same rather than different levels of attitude-relevant action activity. In Study 1, participants listed actions they might take toward gay men and immediately reported their attitudes. One to two weeks later, their reported attitudes were more predictive of behaviors that matched than mismatched the activity level of their listed actions. In Study 2, participants were randomly assigned to make decisions about either active or passive actions toward gay men just before they reported their attitudes. One to two weeks later, their reported attitudes better predicted behaviors that matched than mismatched the type of attitude-relevant action that had been made salient. The results support the importance to attitude–behavior consistency of matching attitude-relevant actions and behavioral measures on activity level, and the utility of considering both positivity and activity level in studies of attitude–behavior consistency. |
| Databáze: | OpenAIRE |
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