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Compared to marketers in traditional sports settings, eSports marketing professionals are expected to be better equipped with visual aesthetic sensitivity and creativity. Therefore, aesthetics and creativity should be included in eSports marketing curricula. When developing courses and instructing students, contemporary theories and practices for enhancing visual aesthetic sensitivity and creativity should be taken into consideration along with the different curricular and professional needs of individual students who are interested at working in the eSports industry. This chapter explains and demonstrates how to best integrate some pedagogical techniques in art education into teaching practices in eSports marketing courses. |
