Structural Relationship between Individual Factor, Quality Factor and Immersion in Impact Analysis of Facebook Persistance
| Autor: | Young-Ju Joo, Ae-Kyung Chung, Min-Yeong Lee |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
030506 rehabilitation
business.industry Computer science 05 social sciences Internet privacy World Wide Web 03 medical and health sciences System quality Immersion (virtual reality) ComputingMilieux_COMPUTERSANDSOCIETY 0509 other social sciences 050904 information & library sciences 0305 other medical science business |
| Zdroj: | The Journal of the Institute of Internet Broadcasting and Communication. 16:47-55 |
| ISSN: | 2289-0238 |
| DOI: | 10.7236/jiibc.2016.16.3.47 |
| Popis: | As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users` intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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