Cultivating Relationships with Startup Employees: The Role of Entrepreneurs’ Leadership Communication

Autor:	Zifei Fay Chen, Yi Grace Ji, Linjuan Rita Men
Rok vydání:	2021
Předmět:	050208 finance business.industry Organizational identification Strategy and Management Communication 0502 economics and business 05 social sciences Sociology Public relations business Social identity theory 050203 business & management
Zdroj:	Management Communication Quarterly. 35:518-545
ISSN:	1552-6798 0893-3189
DOI:	10.1177/08933189211017918
Popis:	This study examines how CEOs’ use of motivating language influences employee relationships within startup organizations. Informed by self-determination theory and social identity theory, the study proposes psychological need satisfaction and organizational identification as mechanisms accounting for the influence of startup leaders’ use of motivating language on employee relational outcomes. Through an online survey of 1,027 startup employees across various industries in Mainland China, the study found that startup CEO use of motivating language positively influenced employee-startup relationships both directly and indirectly through enhanced psychological need satisfaction and organizational identification from startup employees. This study advances theoretical understanding of executive leader public relations functions and their role as important communication agents in the unique Chinese startup context. Further, this research tested the explanatory boundaries of motivating language theory and provides practical insights for startup leaders, communication practitioners, and entrepreneurs regarding how to develop long-term and quality relationships with startup employees.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d74517ac5e15219412f4003900097311 https://doi.org/10.1177/08933189211017918 Zobrazit plný text záznamu