ASEB Analysis of Tropical Out-of-Season Sports Tourism Products in China

Autor: Zhao Feng, Tian Jianqiang, Wang Xiaolin
Rok vydání: 2014
Předmět:
Zdroj: Advances in Intelligent Systems and Computing ISBN: 9783319034485
DOI: 10.1007/978-3-319-03449-2_44
Popis: Sanya, as tropical coastal tourism city in China, is well known both at home and abroad, and it boasts of rich and unique sports tourism factors. The thesis, by taking the sports tourism products in Sanya for example and from the perspective of tourists, employed grid analysis method of ASEB to conduct in-depth analysis of strength and weakness, opportunities, and threats of sports tourism products in tropical region in China and activities, environment, experience, and benefits of tourists in the tourism process, and on this basis, the author put forward the strategies of developing and promoting out-of-season sports tourism products in tropical region in China.
Databáze: OpenAIRE