Challenges in Creating Hybrid Professionalism Knowledge

Autor: David C. Yen, Yu-Chien Chang, Rua-Huan Tsaih, Che-Chuan Hsu
Rok vydání: 2018
Předmět:
Zdroj: IT Professional. 20:19-27
ISSN: 1941-045X
1520-9202
DOI: 10.1109/mitp.2017.265105031
Popis: To remain competitive, many brick and mortar (B&M) organizations develop IT-generated content for the purposes of digital learning, marketing, and more. However, many of these organizations have limited experience in generating creative and desirable IT content. To succeed, they must develop a cross-industry alliance strategy that integrates IT, creative thinking, and subjective domain knowledge.
Databáze: OpenAIRE