Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses
| Autor: | Jason Freeman, Lewen Wei, Hyun Yang, Fuyuan Shen |
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| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Journal of Promotion Management. 28:515-536 |
| ISSN: | 1540-7594 1049-6491 |
| DOI: | 10.1080/10496491.2021.2009086 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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