Can loss aversion explain sourcing diversification under supply risk?

Autor: Yucheng Dong, Meng Wu, Dahai Cai
Rok vydání: 2021
Předmět:
Zdroj: Operations Research Letters. 49:914-919
ISSN: 0167-6377
DOI: 10.1016/j.orl.2021.11.001
Popis: A recent experimental study shows that human decision-makers exhibit sourcing diversification due to supply uncertainty. It has been pointed out that loss aversion is unable to explain this ordering bias. In this paper, we show that loss aversion with reference dependency can explain this decision bias, and the type of reference point matters in sourcing decisions.
Databáze: OpenAIRE