Using Big Data to Examine the Relationship Between Facebook Engagement and Local Newscast Ratings

Autor:	Debora Halpern Wenger, Rachna Prakash
Rok vydání:	2020
Předmět:	0508 media and communications business.industry Communication 05 social sciences Big data 050602 political science & public administration 050801 communication & media studies Social media Advertising Sociology Broadcast journalism business 0506 political science
Zdroj:	Journalism Practice. 14:574-591
ISSN:	1751-2794 1751-2786
DOI:	10.1080/17512786.2020.1725600
Popis:	Local TV news stations regularly post to social media, on Facebook in particular, in an effort to engage audiences, but little is known about the effect of this practice on newscast ratings. We exa...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d50aa570c20c0680cc537721aaeda1c5 https://doi.org/10.1080/17512786.2020.1725600 Zobrazit plný text záznamu