The Effects of the New Culture Live Commerce on Purchase Intention: Focusing on the Moderating Effects of Impulsive Buying
| Autor: | Eun-Ji Choi, Seongmin Jeon |
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| Rok vydání: | 2021 |
| Zdroj: | Journal of Korea Culture Industry. 21:201-213 |
| ISSN: | 1598-0936 |
| DOI: | 10.35174/jkci.2021.09.21.3.201 |
| Databáze: | OpenAIRE |
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