| Popis: |
The aim of this research is firms' strategic positioning modeling in a dynamic strategy space consisting of the customers and competitors. Presented model provides the possibility of choosing superior position to other competitors and customers for each firm, so that it can maximize its profit and market share. According to this that the best position choice can have different meanings for different companies in an industry, so the studied firms were divided into six groups based on a series of the obtained indicators of experts in the cosmetics-sanitary industry in Iran and two scenarios were tested for the superior position choice (closing to the best firm, locating in the best position) on them. Finally, the appropriate approach was offered for firms in each group in choosing the superior position by using the simulation results agent-based approach. |
