Partnering with Startups Globally: Distinct Strategies for Different Locations

Autor:	Shameen Prashantham
Rok vydání:	2021
Předmět:	Multinational corporation Strategy and Management Business Emerging markets Industrial organization Open innovation
Zdroj:	California Management Review. 63:123-145
ISSN:	2162-8564 0008-1256
Popis:	Partnering with startups is an important way by which large multinational corporations (MNCs) pursue open innovation. This article sheds light on distinctive startup partnering strategies across multiple locations. These vary in terms of institutional strength (advanced vs. emerging markets) and local reputation in a given sector (cluster vs. non-cluster). Different partnering strategies are appropriate for each location type: a template-based or purpose-built approach (in clusters vs. non-clusters, respectively), and a facilitative or directive approach (in advanced vs. emerging markets, respectively).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d4ef67cf9f05cbde20fa26e9f6c56636 https://doi.org/10.1177/00081256211022743 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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