Development of measures to increase brand awareness of a construction company (the example of 'SEVEN SANS NEDVIZHIMOST'')
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2019 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2019/vr/vr19-2569 |
| Popis: | Рданной вÑпÑÑкной квалиÑикаÑионной ÑабоÑе иÑÑледÑÑÑÑÑ ÑеоÑеÑиÑеÑкие оÑÐ½Ð¾Ð²Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑзнаваемоÑÑи бÑенда. Также иÑÑледÑÑÑÑÑ Ð´ÐµÑÑелÑноÑÑÑ Ð¸ ÑзнаваемоÑÑÑ Ð±Ñенда ÑÑÑоиÑелÑной компании ÐÐР«СÐÐÐРСÐÐС ÐÐÐÐÐÐÐÐÐСТЬ». ÐÑоводиÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑÑÑекÑивноÑÑи Ñекламной деÑÑелÑноÑÑи иÑÑледÑемой компании как ÑакÑоÑа ÑзнаваемоÑÑи бÑенда. РазÑабаÑÑваÑÑÑÑ Ð¼ÐµÑопÑиÑÑÐ¸Ñ Ð¿Ð¾ повÑÑÐµÐ½Ð¸Ñ ÑзнаваемоÑÑи бÑенда ÐÐР«СÐÐÐРСÐÐС ÐÐÐÐÐÐÐÐÐСТЬ» и оÑениваеÑÑÑ Ð¸Ñ ÑÑÑекÑивноÑÑÑ. In this final qualifying work, the theoretical foundations of increasing brand awareness are explored. Also, the activities and brand awareness of the construction company "SEVEN SANS REAL NEDVIZHIMOST" LLC are being investigated. The analysis of the effectiveness of the advertising activity of the company under study as a factor of brand awareness is conducted. Events are being developed to increase brand awareness of LLC âSEVEN SANS NEDVIZHIMOSTâ and their effectiveness is assessed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|