Custom-made Offers for Customers

Autor: Christian Hrach, Lars Nöbel
Rok vydání: 2008
Předmět:
Zdroj: CallCenter INTERNATIONAL. 1:36-38
ISSN: 1865-9381
Popis: Every day call centers produce enormous amounts of different data. But to what extent is the useful information contained in it identified and evaluated? How can increases in value be generated on the bases of this knowledge for the customer and own enterprise? A poll conducted by the University of Leipzig in cooperation with the department of Business Intelligence in call centers has examined such questions more closely.
Databáze: OpenAIRE