‘Just like studying abroad’: an analysis of the online promotional videos of Thai university international programmes
| Autor: | James Burford, Harald Kraus |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Higher education business.industry 05 social sciences Global South 050301 education Developing country Study abroad Public relations Intercultural communication Education Internationalization Political science 0502 economics and business English second language 050211 marketing Social media business 0503 education |
| Zdroj: | Journal of Marketing for Higher Education. 30:203-220 |
| ISSN: | 1540-7144 0884-1241 |
| Popis: | Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market interna... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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