| Popis: |
From the viewpoint of economic theory, art becomes a rightful economic entity in market relations through the forming of the artistic market (market of art, art-market), where aesthetical and commercial values interact and make the ground for the perception of the artwork as a good and forming of respective economic behavior principles. The art-market still remains to be at the emerging stage in conditions of Ukrainian reality. Yet the lack of modern understanding of the role the art plays in the economic development of the state and cultural and artistic policy adequate to civilizational challenges prevent our country from taking a decent place in the western world. The paper defines the role of art in conditions of globalization as a specific type of spiritual-practical understanding of reality, which in its artistic-descriptive form provides for the perception of the world integrally in the context of aesthetics and emotions, strengthening human values and helping deeper and brighter understanding of the nature and importance of processes at certain historical stages of human development. Current features and trends of art-market development in the world and in Ukraine are characterized, including the special relationship to globalization processes and civilization development, enthusiasm over artwork and passion to purchase of modern art-products as an investment capital; modernization of traditional functions of artistic institutions and new role of mediators; lack of clear price policy and the impossibility of pricing control; virtualization of art-market under the impact of modern information-telecommunication technologies, etc. The art-market as an objective reality of nowadays is substantiated to be included in modernized market processes based on the partnership of artists and businesses. In this context, the artwork market should be considered as an aesthetic-practical system, in which activity in the art industry is of commercial nature, which requires the activation of innovative marketing instruments. |
