Brand Innovation and Value-Creating Practices of the City of Johannesburg’s Twitter Community

Autor:	Maritha Pritchard, Abyshey Nhedzi, Abednico Banda
Rok vydání:	2020
Předmět:	Communication 05 social sciences 050801 communication & media studies Advertising 0508 media and communications Brand community ComputerApplications_GENERAL 0502 economics and business Value (economics) Co-creation 050211 marketing Social media Business Brand equity ComputingMilieux_MISCELLANEOUS
Zdroj:	Communicatio. 46:87-112
ISSN:	1753-5379 0250-0167
DOI:	10.1080/02500167.2019.1700295
Popis:	Brands facilitating and sustaining healthy brand communities on social networks such as Twitter benefit from collaborative engagements where members are inspired to suggest innovative ideas, solve ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d38ad287a4985d3700434014c3f359e6 https://doi.org/10.1080/02500167.2019.1700295 Zobrazit plný text záznamu