Omni-Channel Strategy in the Framework of the Search Engines

Autor:	Sabri Erdem, Beyza Gultekin
Rok vydání:	2020
Předmět:	Search engine Computer science business.industry ComputerSystemsOrganization_COMPUTER-COMMUNICATIONNETWORKS ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISION business Communication channel Computer network
DOI:	10.1108/978-1-80043-388-520201017
Popis:	This study explores the importance of application search engine (ASE) technology in the omni-channel strategy. For this purpose, this chapter firstly explains the concepts of the omni-channel and the search engines and the importance of them. Then, omni-channel in the framework of ASEs is discussed. Finally, recommendations for further researches are presented.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d381ccb3d5203075dcb44e0a3481cb17 https://doi.org/10.1108/978-1-80043-388-520201017 Zobrazit plný text záznamu