| Popis: |
The study examines the specifics of the formation of effective partnerships in business ecosystems. The necessity of creation of joint consumer value as one of factors of formation of competitiveness of the companies in digital economy, including its reputation capital is proved. The features of business ecosystems as an innovative type of partnership are determined in order to increase its participants’ competitiveness. The expediency of using the potential of Knowledge-intensive business service firms as the core of the business ecosystem is substantiated. The problem of relationship management within the business ecosystem is studied in detail, including criteria for the selection of partners, areas of relationship creation, criteria for the effectiveness of relationships. The problems that can be faced by participants of the partnership, taking into account the specifics of firms in the KIBS sector, are determined. The authors of the article, analyzing the approaches and research to this problem, substantiate the relationship between the relationship of business partners and their economic benefits, including the formation of competitive advantage of each of the participants in their market. The methodological area is based on the research of business ecosystems, the core of which are KIBS-firms. Commercialization in the business ecosystem model is based on the joint development and knowledge and technologies usage, services for their development and implementation, as well as related services, and is ensured by involving a wider range of companies and specialists from different fields in the process of creating joint value, based on mutual interest from the partnership. |
