Is Awareness That Powerful? Women’s Financial Literacy Support to Prospects Behaviour in Prudent Decision-making

Autor:	Shahid Latif, Tahira Iram, Ahmad Raza Bilal
Rok vydání:	2021
Předmět:	Entrepreneurship Economic growth Field (Bourdieu) Financial literacy Developing country Relevance (information retrieval) Business Business and International Management Investment (macroeconomics) Women entrepreneurs
Zdroj:	Global Business Review. :097215092199618
ISSN:	0973-0664 0972-1509
DOI:	10.1177/0972150921996185
Popis:	Financial literacy is of utmost relevance in the field of entrepreneurship, especially in developing countries. However, what builds financial literacy and how it shapes investment decision-making of women entrepreneurs is an exiguously researched area. Building on this gap, this study postulates that women entrepreneurs’ prospect behavioural factors (loss aversion, regret aversion, mental accounting, and self-control) impact their investment decision process through the intervening role of financial literacy. Based on a stratified sample of 579 women entrepreneurs operating in Punjab, Pakistan, structural equation modelling was used to analyse the hypothesized relationship among variables. Findings showed that loss aversion, regret aversion, mental accounting, and self-control significantly influenced women’s financial literacy and investment decision process, whereas no impact of regret aversion was traced on investment decision-making. Thus, our results offered robust support that financial literacy stimulated by women entrepreneurs’ prospect behaviour invigorates their investment decision power.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d354acadb5c99301516e54ee4be3319c https://doi.org/10.1177/0972150921996185 Zobrazit plný text záznamu