Countertrade and Internationalisation—An Australian Perspective

Autor:	Nigel J. Barrett, Ian Wilkinson, Richard Fletcher
Rok vydání:	1997
Předmět:	Marketing Internationalization Empirical research Earnings Perspective (graphical) Public policy International business Business Business and International Management Countertrade
Zdroj:	Journal of Global Marketing. 10:5-25
ISSN:	1528-6975 0891-1762
DOI:	10.1300/j042v10n03_02
Popis:	The purpose of this article is to report the results of an empirical study designed to identify the characteristics of Australian manufacturers with different attitudes towards and intentions to engage in countertrade. The study examines attitudes and intended behaviour towards countertrade in terms of factors which determine the internationalisation of the firm. The results may provide guidance when developing public policy programs to boost earnings from international business activities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d32611e6e2c7d1d6393a0a3ca68242cb https://doi.org/10.1300/j042v10n03_02 Zobrazit plný text záznamu