The Relationship Between Eco-Labeling Claims and Abnormal Stock Returns to New Product Launches: Empirical Evidence from Food and Beverage Industries: An Abstract

Autor:	Debra Lee Surface, M. Billur Akdeniz, M. Berk Talay
Rok vydání:	2023
Zdroj:	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d2da9ebead4354b4b8e26bf339ccd3c2 https://doi.org/10.1007/978-3-031-24687-6_120 Zobrazit plný text záznamu