The Creative Process in Digital Design: Towards an Understanding of Women’s Approach

Autor:	Paula Couto Lopes de Araujo Faria, Fátima Aparecida Santos, Virgínia Tiradentes Souto
Rok vydání:	2015
Předmět:	ComputingMilieux_THECOMPUTINGPROFESSION User experience design Multimedia Process (engineering) business.industry Public relations Psychology business Engineering design process computer.software_genre computer
Zdroj:	Design, User Experience, and Usability: Users and Interactions ISBN: 9783319208978 HCI (19)
DOI:	10.1007/978-3-319-20898-5_25
Popis:	The debate about the differences between men and women is quite old but still topical. Many researchers have been investigating the differences in users' gender while experiencing digital products. However, it seems that few studies have investigated gender differences related to the creative process in digital design. The aim of this paper is to try to understand whether there are gender differences in the creative process in digital design in Brazil. In addition, it discusses the possible influences that women have in the design process and their approach to user experience design. For that, interviews and questionnaires with Brazilian designers, both women and men, were carried out. This investigation points out some gender aspects that can make difference in the design of digital products and presents a discussion of the role of women designers.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d292c603d8b1c338bfaab07fe70977ec https://doi.org/10.1007/978-3-319-20898-5_25 Zobrazit plný text záznamu