Impacts of Financial Supports or Non-financial Supports on MICE Participants’ Loyalty : Accumulated Effects of Coupons

Autor:	Kyungmin Lee, Chulmo Koo, Namho Chung, Yu Mi Song
Rok vydání:	2017
Předmět:	media_common.quotation_subject Loyalty General Engineering General Earth and Planetary Sciences Motivation theory Business Marketing General Environmental Science media_common
Zdroj:	International Journal of Tourism Management and Sciences. 32:117-139
ISSN:	1226-2501
DOI:	10.21719/ijtms.32.6.7
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d256547e6a96b6cc7edb1dc115b80df2 https://doi.org/10.21719/ijtms.32.6.7 Zobrazit plný text záznamu