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DOI: 10.12957/rdc.2018.30605 A pesquisa partiu da analise sociologica realizada por Zygmunt Bauman que determinou os meandros e limitacoes da sociedade de consumo. Objetivou avaliar as consequencias causadas pela influencia das novas tecnologias, a fim de aprimorar o setor produtivo que - sob o respaldo da pos-modernidade e preocupado, sobretudo, com o desenvolvimento economico – vem fomentando o mercado de consumo com o fenomeno da obsolescencia programada que se substancializa na reducao proposital da durabilidade dos bens, promovendo riscos socioambientais representados tanto pela extracao dos recursos naturais, como tambem, pelo descarte inadequado dos residuos. Ante esta problematica, ponderou-se a eficacia da Lei Federal n.o 12.305 de 02 de agosto de 2010, especialmente quanto ao instrumento da logistica reversa, entendendo tratar-se de mecanismo legal apto a satisfazer as necessidades da sociedade de consumo sem arriscar a existencia humana digna, tendo-se em vista a preocupacao com todo o ciclo de vida dos produtos, traduzindo maior eficacia na regulacao da producao e do consumo, visando o desenvolvimento economico e social. A pesquisa desenvolveu-se sob o metodo dedutivo, com apoio bibliografico e na legislacao brasileira, que ainda que de forma timida, enfrenta a problematica dentro dos limites no Estado Brasileiro. Palavras-chave: Logistica Reversa; Novas tecnologias; Obsolescencia; Sociedade de consumo; Sustentabilidade. Abstract The research started from the sociological analysis carried out by Zygmunt Bauman that determined the meanders and limitations of the consumer society. The objective of this study was to evaluate the consequences of the influence of new technologies in order to improve the productive sector, which - under the support of postmodernity and concerned above all with economic development - has been fomenting the consumer market with the phenomenon of programmed obsolescence is substantialized in the purposive reduction of the durability of the goods, promoting socioenvironmental risks represented by both the extraction of natural resources and the inadequate waste disposal. Faced with this problem, we considered the effectiveness of Federal Law No. 12,305 of August 2, 2010, especially regarding the reverse logistics instrument, considering it to be a legal mechanism able to meet the needs of the consumer society without risking dignified human existence, taking into account the concern with the whole life cycle of products, translating greater efficiency in the regulation of production and consumption, aiming at economic and social development. The research developed under the deductive method, with bibliographical support and in the Brazilian legislation, that although of timid form, faces the problematic within the limits in the Brazilian State. Keywords: Reverse logistics; New technologies; Obsolescence; consumer Society; Sustainability. |
