Cultural Elements that Affect Customer Acceptance towards Global Product Advertisement

Autor:	Azurin Sani, Norlida Kamaluddin, Masila Md Yunus
Rok vydání:	2018
Předmět:	Advertising Business Product (category theory) Affect (psychology)
Zdroj:	International Journal of Academic Research in Business and Social Sciences. 8
ISSN:	2222-6990
DOI:	10.6007/ijarbss/v8-i11/5564
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::d1d2595c1b3937e9c191723fa34fc745 https://doi.org/10.6007/ijarbss/v8-i11/5564 Zobrazit plný text záznamu